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Strategic Management: Theory & Cases

An Integrated Approach

Kategori: Management
Kategori nr.: 9410
Varenr.: 3490145
| Stregkode: 9780357716625
Direkte | Leverandør: Gardners EUR

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Beskrivelse

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

Detaljer

  • EAN
    9780357716625
  • Vægt
    1634 g
  • Disponent
    Direkte titel
  • Forlag
    South-Western College Publishing
  • ISBN
    9780357716625
  • Sprog
    Engelsk
  • Sideantal
    712
  • Udgivelsesdato
  • Format
    PAPERBACK
  • Themakode
    KJC, KJC, KJM, KJM
  • Kategori
    Management
  • Kategori nr
    9410
  • Lev. varenr.
    9780357716625
  • Højde/Dybde (mm)
    32 mm
  • Bredde (mm)
    277 mm
  • Længde (mm)
    217 mm